{"id":13399,"date":"2018-07-26T17:50:30","date_gmt":"2018-07-26T17:50:30","guid":{"rendered":"https:\/\/www.ajansso.com\/tr\/?p=13399"},"modified":"2018-07-30T22:51:40","modified_gmt":"2018-07-30T22:51:40","slug":"basarili-bir-tasarimin-tasimasi-gereken-5-ozellik","status":"publish","type":"post","link":"https:\/\/ajansso.com\/tr\/basarili-bir-tasarimin-tasimasi-gereken-5-ozellik\/","title":{"rendered":"Ba\u015far\u0131l\u0131 Bir Tasar\u0131m\u0131n Ta\u015f\u0131mas\u0131 Gereken 5 \u00d6zellik"},"content":{"rendered":"<p>\u0130nsan g\u00f6z\u00fc ayn\u0131 anda maksimum 6-7 veriyi bilince aktarma kapasitesine sahip. Ancak bilin\u00e7alt\u0131 ayn\u0131 anda milyonlarca veriyi i\u015fleyebiliyor.\u00a0 Yani k\u00fc\u00e7\u00fck bir an bakt\u0131\u011f\u0131n\u0131z ortamdaki kald\u0131r\u0131m ta\u015flar\u0131n\u0131n say\u0131s\u0131n\u0131 bile do\u011fru teknikle hat\u0131rlaman\u0131z m\u00fcmk\u00fcn.<\/p>\n<p>Gelelim konumuzun tasar\u0131mla olan ba\u011flant\u0131s\u0131na. \u0130yi bir tasar\u0131m insan\u0131n bilin\u00e7 ve bilin\u00e7alt\u0131na ayn\u0131 anda etki eder. Dolay\u0131s\u0131yla izlenimlerden ziyade zihninize ula\u015ft\u0131rd\u0131\u011f\u0131 mesajlar \u00f6nemlidir. B\u00fcy\u00fck markalar\u0131n belirli renklerle veya kelimelerle \u00f6zde\u015fle\u015fmi\u015f olmas\u0131n\u0131n temelinde bu yatar. Uzun s\u00fcrede kurulan bu kullan\u0131c\u0131-marka ili\u015fkisinin ilk ad\u0131m\u0131 g\u00f6rsel tasar\u0131mlar\u0131n ba\u015far\u0131s\u0131yla m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p>Laf\u0131 \u00e7ok doland\u0131rmadan konuyu detayland\u0131ral\u0131m. \u0130\u015fte <strong>ba\u015far\u0131l\u0131 bir tasar\u0131m\u0131n ta\u015f\u0131mas\u0131 gereken 5 \u00f6zellik<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Olmazsa Olmaz: Yarat\u0131c\u0131l\u0131k<\/h2>\n<p>Tasar\u0131m\u0131n her devirde sihirli bir y\u00f6n\u00fcn\u00fcn olmas\u0131 elbette tesad\u00fcf de\u011fil. Nas\u0131l ki ayn\u0131 manzaraya bakan iki \u015fairde farkl\u0131 dizeler \u00e7\u0131k\u0131yor, tasar\u0131mda da b\u00f6yle bir durum s\u00f6z konusu.<\/p>\n<ul>\n<li>\u0130yi bir tasar\u0131m ancak sanatsal y\u00f6n\u00fc geli\u015fmi\u015f ve kulland\u0131\u011f\u0131 tekniklere hakim bir beyinden \u00e7\u0131kar.<\/li>\n<li>G\u00f6rsel tasar\u0131mlarda fikirlere duvar \u00f6r\u00fclmez. Ancak ba\u015far\u0131l\u0131 bir tasar\u0131mc\u0131 tecr\u00fcbesiyle nerede durmas\u0131 gerekti\u011fini bilir.<\/li>\n<li>\u0130yi tasar\u0131mc\u0131lar sanat\u00e7\u0131 ile zanaatkar aras\u0131nda bir \u00e7izgide \u00e7al\u0131\u015f\u0131r. \u00dcretiminin temsil etti\u011fi de\u011feri ta\u015f\u0131mas\u0131 i\u00e7in u\u011fra\u015f\u0131r.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Fark\u0131n\u0131z\u0131 Ortaya Koyun: \u00d6zg\u00fcnl\u00fck<\/h2>\n<p>Her sekt\u00f6rde \u00e7ok kullan\u0131lan bir s\u00f6z vard\u0131r: \u201cHer taklit asl\u0131na \u00f6vg\u00fcd\u00fcr\u201d \u015feklinde. Ancak burada as\u0131l olana \u00f6vg\u00fcden \u00e7ok taklit olana verilen zarar \u00f6n plana \u00e7\u0131kar. Zira \u00f6zg\u00fcn olmayan bir tasar\u0131m hem ortaya koyan ki\u015fi hem de firma i\u00e7in daha i\u015fin ba\u015f\u0131ndan yolun sonunun geldi\u011finin habercisidir.<\/p>\n<p>Ba\u015far\u0131l\u0131 tasar\u0131mlarda \u00e7a\u011fr\u0131\u015f\u0131m y\u00f6n\u00fc kuvvetli olan g\u00f6rseller ve i\u00e7erikler \u00f6n plana \u00e7\u0131kar. Bunun bir numaral\u0131 kural\u0131 da kreatif bir i\u015fin \u00f6zg\u00fcnl\u00fckle harmanlanmas\u0131d\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3>Firman\u0131z\u0131n Vesikal\u0131\u011f\u0131: Uyumluluk<\/h3>\n<p>G\u00f6rsel tasar\u0131mlar firman\u0131n vesikal\u0131k foto\u011fraf\u0131 gibidir. Yani her bakan mutlaka firman\u0131n izini net olarak g\u00f6rmelidir. Ancak burada ye\u011fenine bro\u015f\u00fcr yapt\u0131r\u0131rken \u201clogoyu biraz b\u00fcy\u00fctelim\u201d diyen d\u00fckkan sahiplerini konudan ay\u0131rmak gerekir.<\/p>\n<p>Markay\u0131 yans\u0131tma konusunda uyum ve buna paralel olarak uygunluk kriterlerine riayet edilmelidir. Mesaj ileten markan\u0131n ta\u015f\u0131d\u0131\u011f\u0131 misyon, hedef kitlesi ve olu\u015fturulmak istenen alg\u0131 bir paydada toplanmal\u0131 ve sonras\u0131nda do\u011fru mesaj verilmelidir.<\/p>\n<p>&nbsp;<\/p>\n<h4>Be\u011feninin matemati\u011fine giden yol: Estetik<\/h4>\n<p>Tarih estetik kavram\u0131n\u0131n s\u00fcrekli de\u011fi\u015fim g\u00f6sterdi\u011fini somut bir \u015fekilde \u00f6n\u00fcm\u00fcze koyuyor. En basitinden on y\u0131l \u00f6nceki bir giysinin \u015fu an alay konusu olmas\u0131 ka\u00e7\u0131n\u0131lmaz. Fakat burada moda ile de\u011fi\u015fmeyen estetik \u00f6\u011felerini birbirine kar\u0131\u015ft\u0131rmamak gerekir.<\/p>\n<p>Klasik stat\u00fcs\u00fcne y\u00fckselmeyi ba\u015farm\u0131\u015f \u00fcr\u00fcn ya da modellerin ta\u015f\u0131d\u0131\u011f\u0131 g\u00f6rsel \u00e7izgilere bak\u0131ld\u0131\u011f\u0131nda durum \u00e7ok daha iyi anla\u015f\u0131lacakt\u0131r. \u00c7\u00fcnk\u00fc insan g\u00f6z\u00fcn\u00fcn alg\u0131s\u0131 ve beynin ilgili merkezlerine g\u00f6nderdi\u011fi sinyaller modaya ba\u011fl\u0131 olarak de\u011fi\u015fmez. Bu y\u00fczden iyi bir tasar\u0131m muhakkak global estetik de\u011ferler \u00e7er\u00e7evesinde olu\u015fturulmal\u0131d\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00d6l\u00fcms\u00fcz Olmak Elinizde: Kal\u0131c\u0131l\u0131k<\/h3>\n<p>D\u00fcnyadaki ekonomik evrim, bireylerin \u00f6l\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc kan\u0131ksad\u0131\u011f\u0131nda \u015firket kavram\u0131n\u0131 icat etmi\u015ftir. Hukuktaki t\u00fczel ki\u015filik kavram\u0131 ancak izleri tamamen silindi\u011finde \u201c\u00f6lm\u00fc\u015f\u201d kabul edilir.<\/p>\n<p>Bir firman\u0131n izlerini ta\u015f\u0131yan tasar\u0131m e\u011fer kurumsal kimlikle \u00f6zde\u015fle\u015fen bir yap\u0131ya ula\u015fm\u0131\u015fsa orada ticari bir \u00f6l\u00fcms\u00fczl\u00fckten s\u00f6z edilebilir. Konunun daha iyi anla\u015f\u0131labilmesi i\u00e7in k\u00fc\u00e7\u00fck bir test yapal\u0131m.<\/p>\n<p>Akl\u0131n\u0131zda herhangi bir renk ge\u00e7irin. \u015eimdi bu renkle \u00f6zde\u015fle\u015fen markalar\u0131 hayal edin. Siz istemeseniz de bilin\u00e7alt\u0131n\u0131z bu renklerle markan\u0131n ili\u015fkisini s\u00fcrekli olarak kurmaya devam eder. \u0130\u015fte ba\u015far\u0131l\u0131 bir tasar\u0131m\u0131n nihai hedefine ula\u015fmas\u0131n\u0131 sa\u011flayan da renklerin alt\u0131ndaki gizli kurumsal kimliktir.<\/p>\n<ul>\n<li>Tasar\u0131m kavram\u0131 belli \u00e7izgilerle \u015fekillense de genel olarak soyut bir kavramd\u0131r. Di\u011fer yandan be\u011feninin s\u00fcbjektifli\u011fi de g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda hi\u00e7bir zaman \u201cm\u00fckemmel\u201d bir tasar\u0131m\u0131n ortaya \u00e7\u0131kmayaca\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Fakat herkesin amac\u0131 m\u00fckemmele en yak\u0131n konuma ula\u015fmakt\u0131r.<\/li>\n<\/ul>\n<p>Ajansso, ekibinin geni\u015f hayal d\u00fcnyas\u0131n\u0131 markan\u0131za a\u00e7arak hedefinize emin ad\u0131mlarla y\u00fcr\u00fcmenizi sa\u011flar. \u00c7\u00fcnk\u00fc biz fikirlere ket vurmadan ilerlemeyi se\u00e7eriz ve \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131za da cesaret verici i\u015fler haz\u0131rlar\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsan g\u00f6z\u00fc ayn\u0131 anda maksimum 6-7 veriyi bilince aktarma kapasitesine sahip. Ancak bilin\u00e7alt\u0131 ayn\u0131&#8230;<\/p>\n","protected":false},"author":1,"featured_media":13492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-13399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tasarim"],"_links":{"self":[{"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/posts\/13399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/comments?post=13399"}],"version-history":[{"count":0,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/posts\/13399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/media\/13492"}],"wp:attachment":[{"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/media?parent=13399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/categories?post=13399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ajansso.com\/tr\/wp-json\/wp\/v2\/tags?post=13399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}